The Lafuma Group has finalized the sale of Oxbow, its brand of surf-inspired sportswear. The move will allow the French company to concentrate on the outdoor sector with two brands, Lafuma and Millet. The group had previously sold its Eider brand to K2 of South Korea.
The new owner of Oxbow is Rainbow, a company founded by Emmanuel Debruères and Jean-Christophe Chetail, who worked together for several years at Dakine. The terms of the transaction were not disclosed. Lafuma’s surf division, which basically consists of Oxbow alone, generated a nice operating margin of 23.2 percent on sales of €28.8 million.
