All Executive changes articles – Page 26
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News briefs
prAna appoints Brianna Showell as vice president of marketing
prAna, the outdoor apparel brand owned by Columbia Sportswear, has named Brianna Showell as its new vice president of marketing. Showell brings two decades of extensive experience in the apparel industry. She previously spent more than 17 years at Nike in product development, merchandising and global brand strategy. Most recently, ...
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News briefs
DPS Skis strengthens product and marketing teams
U.S.-based ski manufacturer DPS Skis announced the hiring of Stu Gleason as ski and process engineer and Zach Clayton as global marketing manager. These additions complement DPS Skis’ product and marketing departments as the company expands into global markets. Gleason brings nearly two decades of product development experience to the ...
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News briefs
Peak Performance hires H&M’s global marketing director
As reported by habit.se, Peak Performance has hired Tina Rolén, most recently global marketing director for H&M and previously with Adidas, The North Face, Haglöfs and Mini Rodini, as its new vice president of marketing. The company has also appointed a new chief financial officer, Stefan Bratlie Persson. He joins ...
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News briefs
New sales manager and other staff changes at Oberalp in Germany, Austria and Switzerland
Source: Oberalp Group Irina Andorfer The Bolzano, South Tyrol-based Oberalp Group has appointed Irina Andorfer as senior sales manager for Germany, Austria and Switzerland (DACH), effective Sep. 1. In her role, she reports to Oberalp Group wholesale director Alberto Ferrin. Andorfer has been with the group in ...
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News briefs
OIA with new board members
The members of the U.S. Outdoor Industry Association (OIA) have elected two new directors: Sara Ellis, global product specialist for W.L. Gore & Associates, and José G. González, founder of Latino Outdoors and partner at Avarna Group. They will begin their three-year terms in September and join two returning directors, ...
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News briefs
Lowa bolsters marketing and sales teams
Lucas Grella joined the international marketing team of the German shoe specialist Lowa in August. In addition, Dennis Loskot is promoted to key account manager, succeeding Johannes Krause, who is now devoting himself to other tasks within the company. Loskot has been working in Lowa’s trade marketing for eight years. ...
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News briefs
Silva with new sales manager for Germany, Austria and Poland
Source: Silva Sebastian Daue The Swedish outdoor brand Silva has filled the position of sales manager for Germany, Austria and Poland: Sebastian Daue is in charge of sales activities in the three countries since May 2022. He succeeds Bernhard von Toll, who held the distribution responsibility as ...
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News briefs
Chris Davenport joins Peak Ski’s executive team
Source: Peak Skis Chris Davenport Montana-based Peak Ski Company announced that Chris Davenport has joined the company’s leadership team as senior director of skiing and product innovation. Earlier this year, Peak Ski Company co-founders Bode Miller and Andy Wirth launched the company and its 2022/23 lineup of ...
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Article
Retirement of SRAM’s long-serving CFO
Source: SRAM Group Mike Herr After 28 years with the SRAM Group, Mike Herr is retiring from his post as CFO at his own request. As his successor, the U.S. bicycle supplier has recruited Heather Bridges to its Chicago headquarters. She joins from global brand leader Halo ...
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News briefs
Nyrensten steps down as CEO of RevolutionRace
Source: RVRC Holding Pernilla Nyrensten, former CEO of RevolutionRace RVRC Holding (RevolutionRace) has announced changes to its leadership team. Pernilla Nyrensten is stepping down as CEO at her own request. She will continue as an active member of the board of directors, focusing in particular on brand ...
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Article
Silva with new corporate appointments
After Silva was acquired by Northern European specialist growth equity investor Verdane in mid-2021, the new owner presented a comprehensive business plan until 2025, focusing on growth in the main markets of Sweden, Norway, the U.K. and Germany. It also identifies marketing as one of the key success factors, along ...
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News briefs
Equip hires new head of marketing
Source: Equip Outdoor Technologies Trudi Boswell Trudi Boswell, a long-term outdoor industry veteran, has joined the Equip Outdoor team as the new head of marketing for the Equip brands Lowe Alpine and Rab. For over five years, Boswell has worked at Mammut, filling the role of managing ...
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News briefs
Canyon receives reported $30m in new investment
Various press outlets are reporting that Canyon Bicycles has received an estimated $30 million in new capital from two investors. One is LRMR Ventures, the investment group run out of Akron, Ohio, by the NBA player LeBron James and his longtime associate Maverick Carter. (James took a minority interest in ...
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News briefs
Cotopaxi hires chief people and impact officer
Source: Cotopaxi Grace Zuncic Cotopaxi has hired Grace Zuncic as its first chief people and impact officer. Zuncic brings decades of experience to the organization and will drive strategic people-centered practices and impact-driven initiatives by leading the People and Impact teams of the certified B Corp company. ...
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News briefs
USWE nominates Frisk for board of directors
USWE Sports’ nomination committee has proposed the re-election of Mats Jacobson, Martin Kössler, Jenny Graflind and Joel Eklund as ordinary members, Jacobson as chairman of its board of directors. Current board member Fredrik Carling has declined his re-election. In addition, Helena Nordman-Knutson and Patrik Frisk were nominated for election as ...
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News briefs
Smith hires Scott Randall as new global VP of product
U.S. goggles and helmets specialist Smith has named Scott Randall as global vice president of product. Randall has started his career in retail with Nike Australia before hiring at Oakley. Scott Randall Staying at Oakley for 18 years, he has been working at the brand’s headquarters in ...
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News briefs
Royal Robbins restructures U.S. marketing team
U.S. outdoor lifestyle apparel brand Royal Robbins, part of Fenix Outdoor since 2018, announces Gareth Martins as the brand’s new director of marketing. He will lead overall strategy and marketing for Royal Robbins in North America. Martins spent 7 years at Osprey Packs, followed by 5 years at the Outdoor ...
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Article
Elevate Outdoor Collective reorganizes global sales structure
Elevate Outdoor Collective (EOC), formerly K2 Sports, which includes the K2 Ski, K2 Snowboarding, Völkl, Marker, Dalbello, Line, Ride, BCA, Tubbs Snowshoes, Atlas Snowshoes, Madshus and K2 Skates brands, has announced a fundamental change to its global sales structure designed to support the growth of the independent brands. The change, ...
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News briefs
Poler Stuff appoints two VPs
U.S. outdoor and lifestyle brand Poler Stuff has named its first vice presidents, Kharma Vella as VP of product & marketing and MJ Ko as VP of sales & operations. Four other Poler team members were also promoted, including Kyle Richner to director of sales & operations, Noah Moncrieff to ...
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News briefs
Columbia Sportswear Company appoints former Nike DTC president to board
Columbia Sportswear Company announced that its board of directors has appointed Christiana Smith Shi as a director and member of the audit committee, effective July 8, 2022. Shi is a principal at Lovejoy Advisors, a consulting firm she founded in 2016 that focuses on digital transformation for consumer and retail ...