Icebreaker announced the expansion of its North American executive and marketing teams in the recently relocated Denver office, as part of the VF Corp. growth trajectory. Icebreaker was acquired by VF in early 2018 and made the move to join the parent company in their Colorado-based North American headquarters earlier this year.
Newly appointed general manager and vice president at Icebreaker North America, Cameron Walker joined VF’s strategy and growth platforms team three years ago as vice president of new models and partnerships. With his team, he had focused on developing new purpose-led user-centric models such as The North Face Renewed. He also spent time managing partnerships within digital marketplaces and innovation. Prior to VF, Walker was director of strategy and partnerships at Google (ATAP) and before that, director of global media strategy and operations at Twitter.
Supporting Walker is Rachel Winkel, the new director of North American marketing. Winkel brings fourteen years of experience in global marketing, go-to-market strategy, brand development, digital marketing, and product launch and positioning to Icebreaker, and joins the brand from her most recent position as director, global marketing operations at San Francisco-based startup, Allbirds. Winkel also previously served as international marketing director for Education New Zealand, supporting the Minister of Economic Development to develop and launch the New Zealand Education brand story. Prior to this role, she worked in Icebreaker’s global marketing department at the New Zealand headquarters.
Icebreaker North America also welcomes Sam Minassian as the new head of e-commerce & digital marketplaces. Minassian has more than a decade of experience in the outdoor industry. As the former director of e-commerce and digital marketing for Fjällräven North America, he spent almost 7 years working on both North American and global e-commerce strategy and platforms. Most recently, he was the global director of e-commerce for Global Brands Group – sports & lifestyle, where he primarily worked to revitalize and globalize the Spyder Active Sports DTC business, with direct-to-consumer expansion in Europe.
