Kombi Sports, a Canadian company that manufactures winter accessories such as gloves and mittens, announced the appointment of Nathalie Binda as Global Vice President of Marketing and Digital. Binda joins Kombi shortly before the company’s 60th anniversary and comes to Kombi from DavidsTea, a Montréal-based, publicly traded retailer of tea and tea accessories. Binda previously spent 12 years at Lolë, where she helped develop the brand for the Coalison Group in 2005 and was Vice President of Brand and Marketing, responsible for implementing innovative marketing strategies to build the brand and drive sales growth. She also developed the Lolë White Tour, an international yoga event. Binda joins Kombi’s senior management team and will report to the company’s CEO, Mark Pascal.
In conjunction with Kombi’s international growth strategy, the company has also promoted Pierre Langlois, previously Canadian Sales Director, to the role of Global Vice President of Sales.
Kombi is a family-owned company founded in 1961 and headquartered in Montréal, Québec, Canada. Kombi products are distributed in stores in over 20 countries.
