Per Wååg is succeeding Lars-Ola Brolinson as global chief executive for Primus AB and Brunton Outdoor, two outdoor brands of the Swedish Fenix Outdoor group. Wååg has already worked for both brands for seven years, the last three and a half as general manager for the North American market. Brolinson is becoming deputy director of Fenix Outdoor.
Swedish outdoor equipment company Silva, which was acquired by equity investor Verdane in 2021 with decisive expansion plans, has acquired 100 percent of the Primus AB shares from Fenix Outdoor (which also sold its brand Brunton at the end of last year). Source: Primus Both Silva ...
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