As of May 31, Andy Schimeck will assume the position of director international sales at Equip Outdoor Technologies Ltd, owner of the Rab and Lowe Alpine brands, based in Derbyshire in the United Kingdom. Schimeck, currently director European sales at Equip, succeeds Neil McAdie, who is retiring after 17 years with the company and a total of 30 years in the outdoor industry. In his new position, Schimeck will be supported by Chris Vanderhoven, head of UK sales, who has been with Equip for 11 years. The aim is to coordinate the business strategies in the UK and international markets even more closely. Together, Schimeck and Vanderhoven will strengthen the position of both brands and further internationalize the company’s business. The partnership with Sport Alliance International in Italy, recently concluded under Schimeck’s responsibility, is part of this strategy and is intended to significantly boost brand awareness and sales in a key region. Before joining Equip in autumn of 2018, Schimeck was managing director of Marmot Europe.
