German Ralf Bohle GmbH, the manufacturer of the bicycle tire brand Schwalbe, has added a fourth executive to its previously three-person management team consisting of Frank Bohle, Holger Jahn and Andreas Grothe. On April 1, long-time sales manager Nico Simons was appointed to the top management team as chief sales officer (CSO). Simons, who joined the Oberberg-based family business at the age of 20 and started as a clerk in the sales department, had been responsible for Schwalbe’s global sales as head of sales (with full procuration) since 2016. Now - in addition to his previous duties - he is responsible for the strategic alignment of global sales (with the company’s subsidiaries in the Netherlands, France, Italy, the U.K. and the U.S., as well as sales partners in around 70 countries).
