Tecnica Group North America has promoted Sam Cook to vice president and chief commercial officer for its alpine and footwear business units. Cook, previously the president of Blizzard Tecnica and responsible for continued growth of the two brands in North America, will oversee the alpine and footwear business units for the Blizzard, Nordica, and Tecnica brands in the U.S. and Canada in this newly created role, focusing on enhancing and optimizing processes and technologies necessary to support the sales, product, and marketing teams. Cook’s new role is effective immediately and he will report directly to Chris Licata, president and chief executive of Tecnica Group North America.
