All Hiking & Trekking articles – Page 60
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News briefs
Montane with new country manager and PR agency for the U.S.
British outdoor apparel brand Montane has announced a new brand initiative for the U.S. market. Effective immediately, industry veteran Mike Downing of Boulder, Colorado, will assume the role of country manager for the U.S., overseeing all wholesale, professional and direct sales for Montane’s apparel and gear collection. Downing will work ...
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News briefsU.S. brand Softstar introduces zero-drop waterproof hiking boot
Renowned since the mid-1980s for its in-house designed and hand-made, minimal, leather footwear featuring the “barefoot” feel and zero-drop soles, U.S. footwear brand Softstar is now launching a hiking boot. Privileging high-quality, flexible, responsibly sourced materials that allow for free and natural movement and comfort, the Switchback boot is due ...
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News briefsKeen receives award for PFC-free Detox the Planet initiative
U.S. publication Good Housekeeping has honored Portland, Oregon-based brand Keen with the Good Housekeeping 2021 Sustainability Innovation Award for its Detox the Planet initiative, launched in 2014, which aims to ensure the brand completely eliminates perfluorochemicals (PFCs) and per- and polyfluoroalkyl substances (PFAS) from its footwear. These so-called “eternal chemicals” ...
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News briefsIntersport opens second flagship store in Salzburg
On Oct. 21, the Tscherne family’s second premium location in Salzburg, Austria, opens with a sales area of 4,000 square meters on Alpenstraße. Intersport Tscherne invested around €6 million in the store, which includes the latest in sports analysis technology. From mid-October, 50 employees will be advising customers on four ...
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News briefsClarus sees Q3 sales up 66-67%
Clarus Corp., the Utah-based parent company of Black Diamond and Pieps, said it expects sales in the third quarter ended Sept. 30 to grow by 66 to 67 percent on the year-earlier to reach $107-$108 million, as it pointed to momentum across all brands. Black Diamond sales are expected to ...
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News briefsPolyver invests in production facilities, website and logo revision
Swedish boot brand Polyver, based in Pilgrimstad, has finished a renewal process of its online brand presentation and logo. In the new logo, a domestic brown bear replaces the former white polar bear – a move that reflects the broadening Polyver collection that is increasingly supposed to be worn all ...
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News briefsKathmandu Holdings appoints new director
Kathmandu Holdings Limited has appointed Abigail Foote as an independent director of the company effective Oct. 15, 2021. Foote is a professional director with over 12 years’ governance experience. With qualifications in both law and accounting, her career has covered both disciplines, focusing on corporate finance, treasury and commercial transactions. ...
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News briefsPrimaLoft starts first consumer-facing campaign to make the unseen visible
Ingredient brand PrimaLoft has launched its first-ever consumer-facing image campaign under the headline “Seek the Unseen.” The new advertising spot wants to inspire users to recognize the surprising emotional moments in life that often pass unnoticed – just like the components of a garment that impact personal well-being and are ...
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News briefsAdidas starts collaboration with PrimaLoft and Parley for the Oceans
Adidas has integrated two new “My Shelter” styles in the Terrex outdoor collection for fall/winter 2021, designed in an industry-first collaboration with Parley for the Oceans and PrimaLoft, featuring woven shells made in part from recycled materials such as PrimaLoft Insulation x Parley Ocean Plastic. The insulation is made from ...
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News briefsPublic voting phase for EOCA projects starts
The online public voting for the next projects supported by the European Outdoor Conservation Association (EOCA) is now open. In line with EOCA’s current two-year focus, all 17 projects on the shortlist are tackling biodiversity loss in extraordinary landscapes worldwide. They were picked from nearly 250 applications that the EOCA ...
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News briefsCamelBak and Lifestraw collaborate, integrate Give Back charity program
Hydration specialists CamelBak and LifeStraw are launching the new “Eddy+ filtered by LifeStraw” collection that includes integrated water bottles, reservoirs and stand-alone filters. Using a new two-stage filtration technique, the filter can also be purchased as a stand-alone accessory or combined with a bottle or reservoir filtration kit. Sales from ...
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ArticleMake the Label Count coalition aims to improve planned EU labeling directives
While the EU plans to introduce a sustainability label for clothing as part of its efforts to promote the circular economy and consumer protection, a group of experts and organizations – as part of the new Make the Label Count campaign, which was unveiled Oct. 13 – is working to ...
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News briefsTNF partners with SFMOMA for digital adventure archive
Source: TNF Conrad Anker The North Face (TNF) has launched its new fall campaign, “It’s More Than A Jacket,” an initiative that honors the stories of adventures from the brand’s 55-year history. To capture the meaning behind each piece of gear, TNF is launching its first digital ...
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ArticleILO adopts first code of practice on safety and health in the supply chains
To provide a practical basis for employers, workers and governments to work together to advance occupational safety and health (OSH) prevention culture in the textile, clothing, leather and footwear manufacturing, the International Labour Organization (ILO) has worked out a code of practice on safety and health in textiles, clothing, leather ...
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ArticleYouGov study sees German consumers returning to winter tourism
In its recent study conducted among 2,049 participants (commissioned by German brand Schöffel), market researchers at YouGov evaluated a rising interest in winter tourism and snowsports. In mid-September, 58 percent of the consumers that are all active in wintersports said they were planning a winter holiday in ...
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News briefsDimension-Polyant switches to more sustainable fabrics
German fabric manufacturer Dimension-Polyant complements its VX series of pack laminates with the new RX line. The new offerings are climate-neutrally produced from cradle to gate with a varying share of recycled polyester fibers. To label its sustainable range of fabrics, the company has created the new “cleenTec” seal that ...
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ArticleVaude plans to be globally climate neutral next year
Source: Vaude Antje von Dewitz at the global climate demo in Friedrichshafen, Germany, on Sept. 24, 2021 Following the alarming conclusion of scientists in the recently published report of the Intergovernmental Panel on Climate Change, which states that without immediate drastic action, the 1.5-degree target can no ...
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News briefsThe North Face names European members of Explore Fund Council
Source: The North Face Members of the European Explore Fund council The North Face is setting up structures of the European branch of its Explore Fund Council, a new diversity and inclusion committee announced last year. The seven million dollar fund available is aimed to improve access ...
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News briefsLowa launches DTC web shop for EU consumers
German mountain and outdoor footwear manufacturer Lowa, part of the Italian Tecnica group, is adding a shopping function to its website www.lowa.com, which was relaunched globally in June 2020. From November 2021, customers from EU countries will be able to order a defined selection of the product range directly from ...
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ArticleThe rugged outdoor footwear market fell by 5.6% in 2020
After rising by 7.0 percent in 2019, the global market for branded outdoor shoes went down by 4.9 percent to $5,237 million in terms of U.S. dollars in 2020, based on an annual study of some key vendors’ revenues for this kind of product conducted by the Outdoor Industry Compass in partnership with Sporting Goods Intelligence. However, a major recovery is expected in 2021 and 2022, according to many companies in the sector.
