All Marketing articles – Page 25
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News briefs
Ultra runner Franco Collè joins Karpos
Karpos, an Italian brand selling apparel and accessories for mountaineering, ski touring, trail running and mountain biking, has announced a new partnership with Franco Collè. The Italian ultratrail runner will serve as a role model for the brand’s team of trail runners as well as a contributing expertise for the ...
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News briefsVaude: balanced gender distribution at management level
The restructuring of Vaude’s marketing department in 2019 has created three new management positions aimed at driving digitization and internationalization, according to a statement released by the German outdoor brand earlier this month. The new structure creates a 50 percent quota of women in management positions in marketing, exceeding the ...
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ArticleAdventure travel and outdoor experiences: The way out?
The areas of outdoor equipment, outdoor retail and outdoor travel are moving closer together. Several premium outdoor brands have already acquired or partnered with outdoor guides and tour operators, the most recent examples are Norrøna Hvitserk Adventures and Arc’Teryx Trips or Jack Wolfskin’s Wolftrail, but let’s not forget the Mammut ...
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News briefsMilliken promotes circular economy with National Geographic
Milliken & Company, the textile manufacturer that acquired Polartec last year, has established a partnership with National Geographic to promote the circular economy. This is in keeping with one of the company’s objectives for 2025: to “convene scientists and thought-leaders to advance the goal of solving the plastics’ end-of-life challenge.” ...
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News briefsCO2-neutral Bleed x Zanier glove awarded
The BleedxZanier Eco Active glove won the Green Concept Award 2020 for its innovative glove concept. From a total of 169 nominees, an international jury awarded the 37 best in terms of design, innovation and sustainability. Developed by Bleed, a sustainable clothing brand from Germany, in collaboration with Zanier gloves ...
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News briefsMerrell sponsors Skyrunner World Series; circuit postponed due to Covid-19
Merrell, part of Wolverine Worldwide, is the official supplier of the Skyrunner World Series. Trail running is still one of the fastest-growing segments of the outdoor industry and remains an absolute focus for the brand in 2020. The cooperation with one of the world’s most popular trail running event series ...
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News briefs
Staying active at home with La Sportiva
La Sportiva has launched the campaign #sportividacasa (Italian for “active at home”), in response to the coronavirus situation that is forcing people to stay at home. The company will be sharing videos of its ambassadors under taking physical activity at home via its Facebook and Instagram channels, in order to ...
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News briefsJack Wolfskin launches adventure travel package in Romania
The German outdoor specialist Jack Wolfskin has launched the “Wolftrail”, the brand’s first exclusive long-distance hiking trail. Together with experienced partners, the six-day trip will be realized in the primeval forests of the Romanian Carpathians. Melody Harris-Jensbach, CEO of Jack Wolfskin, explained her company’s move into the adventure travel business ...
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News briefsVaude’s von Dewitz to publish motivational book
Antje von Dewitz, managing director since 2009 of the German outdoor brand Vaude, which was founded by her father in 1974, has now joined the ranks of book authors. According to a foreword by Winfried Kretschmann, Minister President of Baden-Württemberg, her German book “Mut steht uns gut” (Courage suits us ...
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News briefsLedlenser intensifies partnership with Médecins Sans Frontières
Ledlenser, a manufacturer of mobile LED lighting products “engineered & designed in Germany,” is expanding its partnership with Médecins Sans Frontières (MSF; Doctors without Borders) and will become an official partner company in 2020. A first donation of 130 headlamps made in October 2019 was supplemented in December 2019 by ...
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News briefsBergzeit’s new marketing campaign focuses on women
Bergzeit, the German-based outdoor retailer that became a member of the buying group Sport 2000 in October last year, launched a new marketing campaign on March 8, International Women’s Day. The so-called mountain heroine campaign with the slogan “You are a mountain heroine. Always.” was launched for the disciplines of ...
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News briefsLowa publishes free audiobooks for children
With its German-language comic magazine Lo & Wa Abenteuerhandbuch (Adventure Handbook), the German outdoor shoe manufacturer Lowa has been addressing the youngest target group directly since 2016. This spring will see the publication of the ninth issue of the comic, which has been listed at the German National Library since ...
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News briefsMedi recognized as top medium-sized employer in Germany
Alongside 96 other companies from all sectors, Medi of Bayreuth was honored in Berlin at the annual ”Top Job” award ceremony, a seal of approval for the most attractive employers among Germany’s medium-sized businesses. Founded in 1951, Medi is a family business with 2,700 employees worldwide and 23 branches. In ...
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News briefs
Merrell presents a conservation film (Video)
Merrell is presenting a 10-minute film titled This Land. It features Faith E. Briggs, a documentary filmmaker who used to run the streets of Brooklyn every morning and has now run about 150 miles through three of the so-called National Monuments in the United States. Public lands enjoy a certain ...
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News briefs
Snow+Rock partners with GB Snowsport for Beijing 2022
Snow+Rock, the U.K. outdoor retailer, has announced a partnership with GB Snowsport, the national governing body for ski and snowboard disciplines in the U.K. Snow+Rock will be the official retail partner of GB Snowsport up to and during the Beijing 2022 Winter Olympic Games. GB Snowsport athletes will help activate ...
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ArticleThe winners of the 2020 Scandinavian Outdoor Awards
The annual winners of the Scandinavian Outdoor Awards (SOA) for next year’s autumn/winter season were announced by the Scandinavian Outdoor Group (SOG) at Ispo Munich. The international jury, which included experienced outdoor journalists and retailers, evaluated 25 products nominated on to the criteria of design, innovation, functionality, quality and sustainability. ...
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News briefs
Five new climbers for Scarpa's team of athletes
Scarpa has announced five new athletes as part of its roster of climbers. The new ambassadors include Sean Bailey, Nathaniel Coleman, Isabelle Faus, Nikki Smith, and Nina Williams. Sport climbing is set to reach an unprecedented audience this year as the sport will be showcased for the first time as ...
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News briefs
Lowa strengthens its marketing department
Angelika Kettenbach has been supporting the international Lowa marketing team since February. The 26-year-old studied sports management and gained her first experience in a sports PR and marketing agency in Munich. In her newly created position as marketing coordinator, she will support the marketing team in the areas of POS ...
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News briefs
Italian climber Della Bordella represents Vibram
Vibram has announced Matteo Della Bordella as a new brand ambassador. The 35-year-old Italian climber and adventurer has been collaborating with the company as a product tester for several years and is now moving on to promotion. Since 2018, Della Bordella has also served as the president of the Ragni ...
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News briefs
Ultra-runner Courtney Dauwalter joins Salomon’s athlete team
Salomon has announced an extension to its partnership with Courtney Dauwalter, the Ultra Trail du Mont Blanc (UTMB) champion. Dauwalter will continue as a member of Salomon’s global athlete team through 2022. In 2017, the American ultramarathon runner from Golden, Colorado, famously finished the Moab 240 Mile Endurance Race in ...
