All Marketing articles – Page 26
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News briefs
O’Neill launches cinematographic marketing campaign
O’Neill has launched a new marketing campaign with the title “First Name in the Water.” The campaign consists of cinematographic shots of different corners of the world, featuring O’Neill’s top athletes. Riley Blakeway, a renowned filmmaker, and Deke Angel, O’Neill’s art director, used classic imagery and video from the brand ...
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News briefs
March 13 is “A Day for Jake”
To celebrate the memory and legacy of Jake Burton Carpenter, the first-ever global “A Day for Jake” will take place on Friday, Mar 13, 2020. Jake died on Nov 20 of last year from complications related to cancer. Thirteen winter sports resorts in Austria, France, the USA, Canada, Switzerland, Italy ...
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News briefs
Millet motivates people to never give up
Millet has launched a new video revolving around the Rise Up concept, an invitation for sports enthusiasts and people in general to pursue their objectives without giving up. The two-minute video, produced by Almo Film, was shot in the French Alps as well as Nice and Paris between January and ...
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News briefsFWT champion Arianna Tricomi joins TNF Global Athlete Team
The North Face (TNF) has announced Arianna Tricomi, the two-time overall Freeride World Tour Champion, as the newest member of the TNF Global Athlete Team. Tricomi took first place overall in both the 2018 and 2019 editions of the Freeride World Tour (FWT). At the TFN Global Athlete Team, she ...
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News briefs
Canada Goose signs Kate Upton for PBI collection campaign (Video)
(SGI) The American model and actress Kate Upton has signed a sponsorship deal to take part in Canada Goose’s spring 2020 global marketing campaign. Upton wore the brand’s Chilliwack Bomber for the Sports Illustrated Swimsuit Edition in 2013 and five years later became an ambassador for Polar Bears International (PBI), ...
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ArticleIspo Awards praise sustainability, get new team
(SGI) As usual, an independent jury has selected the winners of the Ispo Awards for this year’s Ispo Munich. The most innovative products in outdoor, as well as in snow sports, running, fitness & team sports and sustainability, were chosen from a large number of high-quality entries. While the titles ...
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News briefs
Smartwool launches German online store
Smartwool, the maker of woolen sports apparel and a division of VF Outdoor, launched its first online store in Germany this month. The store offers the entire range of Smartwool products, including base layers, shirts, underwear, and socks. The website also provides information about the brand, the materials used for ...
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News briefs
Salomon official sponsor of Red Bull Homerun 2020
Salomon is the official sponsor of the Red Bull Homerun 2020. The event is being held for the second time in Germany, on March 21. Participants in four categories will start at the top of the Steinplatte ski area in Austria and race on alpine skis, snowboards, telemark or mono ...
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ArticleArc’teryx Alpine Academy 2020 returns to Chamonix-Mont-Blanc
The Arc’teryx Alpine Academy 2020 will take place for the ninth time from July 2 to July 5 in Chamonix-Mont-Blanc, France. The educational event, where participants can book various training courses at a reasonable price in all sports for which Arc’teryx products are available, includes a total of 77 workshops, ...
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News briefs
Mammut partners with Powdr
Mammut is entering a long-term partnership with Powdr, an American ski resort operator. The partnership makes the Swiss sports brand the official uniform and clothing supplier for more than 8,000 mountain professionals working at 10 of the Powdr mountain resorts in the U.S. The partnership starts with the 2020/21 winter ...
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News briefs
Dolomite, one of Scott Sports’ brands, presented “Crafted to perform” as its new slogan
Dolomite, one of Scott Sports’ brands, presented “Crafted to perform” as its new slogan for the next winter season, on the occasion of the 97th edition of Pitti Immagine Uomo in Florence. As reported by Pambianconews, the tagline will be used in marketing materials and in the brand’s collections and ...
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News briefs
Helinox, the British brand of outdoor furniture, plans to expand its product range
Helinox, the British brand of outdoor furniture – such as lightweight outdoor chairs and tables, trekking poles and sun protection items – has recently added French and German to its website. The U.K.-based brand says it has doubled its sales volume in Europe since 2018. In 2020, Helinox plans to ...
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News briefs
The Kalk OR has been included in the Petersen Automotive Museum’s permanent collection
The Kalk OR, the flagship product of the Swedish e-motorcycle manufacturer Cake, has been included in the Petersen Automotive Museum’s permanent collection. In April 2019, the museum first featured the Kalk OR in an exhibition titled “Electric Revolution.” Cake was founded in 2016 as a “high-performance zero-emission off-road motorcycle brand” ...
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News briefs
Wintersteiger has become the exclusive worldwide service partner of the Atomic Pro Centers
Wintersteiger, the international machinery and plant engineering group founded in Austria in 1953 and a specialist in ski-servicing equipment, has become the exclusive worldwide service partner of the Atomic Pro Centers. These centers are specialist stores for ski racers and members of the International Ski Federation (FIS) where pro and ...
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News briefs
Ferrino has welcomed Alex Txikon to its team of brand ambassadors.
The collaboration has begun with the AX Road Himalayas 19-20 expedition. Ferrino will supply tents, backpacks and mountain equipment to support him in the extreme conditions. Txikon was born in Lemon, in the Basque Country, in 1981. He has participated in more than 30 expeditions so far, and has climbed ...
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News briefs
Ferrino has welcomed Alex Txikon to its team of brand ambassadors
The collaboration has begun with the AX Road Himalayas 19-20 expedition. Ferrino will supply tents, backpacks and mountain equipment to support him in the extreme conditions. Txikon was born in Lemon, in the Basque Country, in 1981. He has participated in more than 30 expeditions so far, and has climbed ...
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News briefs
Anja Blacha reached the South Pole in a record time
Anja Blacha, a German athlete sponsored by Intersport, reached the South Pole on Thursday, Jan. 9, after a trek of 57 days, 18 hours and 50 minutes – a record time. The 29-year-old athlete is the first person to cover the 1,400 km solo, unassisted and unsupported. At the geographic ...
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News briefs
Rewoolution supported Maurizio Perron’s work on the construction of the Icehotel in Jukkasjärvi, Sweden
Rewoolution, part of the Reda group, supported Maurizio Perron’s work on the construction last December of the Icehotel in Jukkasjärvi, Sweden. The Italian artist wore Rewoolution merino apparel while above the Arctic Circle. Icehotel is both a hotel and an art exhibition, with ever-changing art made out of snow and ...
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News briefs
ABS has announced a complete renewal of the brand and product portfolio
ABS, the specialist and pioneer for avalanche airbag backpacks, has announced a complete renewal of the brand and product portfolio for Ispo Munich. ABS was founded in 1985 by Peter Aschauer and sold in 2017 to the Munich-based investment company Spin Capital, which also acquired the Pyua clothing brand in ...
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News briefs
Norrøna has announced the establishment of a new travel company, Norrøna Hvitserk Adventure
The family-owned and operated Norwegian outdoor brand Norrøna, now the majority shareholder of the Norwegian company Hvitserk, has announced the establishment of a new travel company, Norrøna Hvitserk Adventure. The tour operator offers year-round tailor-made excursions throughout Norway on foot, on skis or in a kayak, providing unique, captivating and ...
