All Marketing articles – Page 27
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News briefs
Lowa is the sponsor and official footwear supplier for volunteers...
Lowa is the sponsor and official footwear supplier for volunteers helping to organize the Biathlon World Championship, which will be held in Rasen-Antholz, in Italy's South Tyrol, on Feb. 12-23, 2020. The footwear model that the volunteers will be wearing is called Antholz GTX MID, named after the municipality that ...
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News briefs
Fischer Sports has reopened its Fischer Grants Program to promote...
Fischer Sports has reopened its Fischer Grants Program to promote skiing in the U.S., with a focus on youth, underserved ski populations, snowmaking and education. Applications for funding and equipment will be accepted on a rolling basis throughout winter 2020. The first Fischer grants went to Duluth Cross Country for ...
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News briefs
Ziener will be for the first time the official clothing...
Ziener will be for the first time the official clothing partner of the Nordic World Ski Championships. They will be staged by the International Ski Federation (FIS) in Oberstdorf from Feb. 23 to March 7, 2021. Under the deal, which was brokered by Infront, the German brand will dress more ...
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News briefs
Dynafit has become the new title sponsor of the legendary...
Dynafit has become the new title sponsor of the legendary Transalpine Run. The competition is one of the best-known trail running events in the world and considered the most spectacular stage run and team competition in the Alps. Dynafit, the mountain endurance specialist that has been part of the Oberalp ...
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News briefs
Bagheera, a Swedish brand of function clothing and shoes for...
Bagheera, a Swedish brand of function clothing and shoes for orienteering, cycling and Nordic skiing, has agreed and to extend its partnership with the Swedish Orienteering Association. The parties have been working together since 2016, and Bagheera is now stepping up as the main sponsor of the association from 2020 ...
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News briefs
UYN, the new Italian brand of functional knitwear, has announced...
UYN, the new Italian brand of functional knitwear, has announced its sponsorship of Didier Cuche. The Swiss ski champion will wear its underwear and socks and lend his face for products sold in Switzerland and their packaging. The brand, which is owned by a former licensee of X-Bionic, is already ...
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News briefs
Lafuma has announced an official partnership with the French hiking...
Lafuma has announced an official partnership with the French hiking federation (FFR). The outdoor brand is launching a complete range of products linked to the FFR, including jackets, backpacks and fleece tops. The FFR has been in existence for 70 years and its hiking network runs for 180,000km across France. ...
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News briefs
Adidas Terrex UK will be the official apparel sponsor of...
Adidas Terrex UK will be the official apparel sponsor of the Threshold Trail Series in 2020, a series of four endurance trail events in the U.K. The four events include: the Heineken Race to the Castle (June 6-7), the latest addition to the Threshold Trail Series portfolio, finishing at Bamburgh ...
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News briefs
Odlo has announced a partnership with the Lausanne 2020 Organising...
Odlo has announced a partnership with the Lausanne 2020 Organising Committee of the Third Winter Youth Olympic Games, which will be held in Lausanne in January 2020. As an official partner of the Games, the Swiss brand will provide the 3,500 volunteers with uniforms in the colors of Lausanne 2020, ...
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News briefs
Last month, The North Face launched its biggest-ever marketing campaign...
Last month, The North Face launched its biggest-ever marketing campaign across all channels and media to support the introduction of its new Futurelight technology around the world, including Europe. It has created test events for media, retailers and consumers in many countries. In the U.K., the biggest market for the ...
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Short stops
Hoka One One has been named the presenting sponsor of...
Hoka One One has been named the presenting sponsor of the Western States 100-Mile Endurance Run, the world's oldest 100-mile trail race
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News briefs
Volcom is replacing Burton as the apparel sponsor of the...
Volcom is replacing Burton as the apparel sponsor of the U.S. Snowboard Team, its coaches and staff included. The California-based boardsports apparel company will be outfitting the snowboard-cross, slopestyle/big air and halfpipe teams – men and women – through the 2022 Beijing Winter Olympics. The deal will cover the World ...
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News briefs
Arc'teryx has announced the launch of the new Arc'teryx Trips...
Arc'teryx has announced the launch of the new Arc'teryx Trips program, featuring journeys to remote destinations. Through this new program, Arc'teryx will give participants access to wild places around the world. For its first edition, scheduled for the summer and autumn of 2020, the program will include 11 guided, small-group ...
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Short stops
The Cloud Nine agency has received a Swedish Design Prize...
The Cloud Nine agency has received a Swedish Design Prize in the e-commerce category for the web store that it has developed for Houdini Sportswear
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News briefs
Nicky Spinks, the Inov-8 brand ambassador, and her running...
Nicky Spinks, the Inov-8 brand ambassador, and her running partner, Stephanie Case, were the women who endured the longest at this year's Barkley Marathons. For the second year in a row, no one finished the race. Indeed, since its inaugural edition in 1986, only 15 runners – all of them ...
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News briefs
With its 2019/20 collection, Stöckli, the Swiss ski manufacturer, is...
With its 2019/20 collection, Stöckli, the Swiss ski manufacturer, is introducing a new corporate design, wordmark and logo. The central element is dynamic lettering with precise lines, developed by hand by the Swiss agency Oeriginal Marke & Kommunikation. The “S” in the new logo symbolizes a downhill skier and is ...
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News briefs
Ferrino has unveiled the Happiness project. The brand will be...
Ferrino has unveiled the Happiness project. The brand will be supporting Giuseppe Bertuccio D'Angelo's world tour to discover the secret of happiness. D'Angelo, 29, from Milan, will go to all six continents to interview as many people as he can about the concept. Each interview will ask 10 questions on ...
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News briefs
Ferrino has announced that Krzysztof Wielicki, the Polish mountaineer who...
Ferrino has announced that Krzysztof Wielicki, the Polish mountaineer who collaborates with the brand, has won a Piolet d'Or for 2019, equivalent to an Oscar for mountaineers, as the company called it. Wielicki has been one of the first to complete all the 14 eight-thousand climbs, and the first to ...
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Short stops
Suunto has announced a three-year partnership deal with the Hardrock...
Suunto has announced a three-year partnership deal with the Hardrock Hundred Mile Endurance Run in Colorado, which makes the brand a Diamond Level Partner as well as the exclusive sports watch of the run
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News briefs
Runners took part in the Inov-8 Descent Race on Austria's...
Runners took part in the Inov-8 Descent Race on Austria's Hanekamm mountain earlier this month. The annual event, organized by a local outdoor retailer, Georg Uberall, took place in the rain and turned Kitzbuehel's Steif slope into mud. The hill has an 80 percent gradient and is considered one of ...
