Canada Goose complemented its spring 2019 Dry Anywhere campaign with a rain-activated art installation of the same name in various cities around the world during the month of April. The installation, accessible free of charge, launched in London on April 17, and also touched down in Milan, Beijing, Hong Kong, Paris, New York and Vancouver. The installation featured raindrop-shaped sculptures coated in a reactive paint that revealed colorful patterns when in contact with water. In the absence of rain, the installation worked anyway thanks to an automatic water sprinkler system.
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