Crocs has announced the launch of its first global integrated marketing campaign. The #FindYourFun campaign, which launched on Mar. 30, will run throughout 2015 in the U.S., Germany, U.K., China, Japan and South Korea. Consumers are encouraged to “find their fun,” as the tagline suggests, through innovative imagery featuring Crocs' clog. The brand's iconic clog is showcased in new and unexpected places in some of the world's most recognizable destinations and landmarks, from Las Vegas to Times Square, New York, Piccadilly Circus in London, Shibuya Crossing in Tokyo, as well as Shanghai, Seoul, Hamburg and Berlin. The campaign was created by McKinney. It has debuted through digital, out-of-home, and social media channels, and in May, it will expand to broadcast channels.

Topics