Following its recent change of ownership, Bailo has launched a new logo, based on its Italian roots, and signed up a new testimonial, Armin Holzer, joining Benni Kofler. Holzer, an Italian freerider and a slackline and highline champion, was previously sponsored by Adidas Outdoor. He became famous in 2011 by walking on a highline between the three battlements of the Lavaredo mountain in the Dolomites, near his birthplace, together with Reinhard Kleindl. Holzer did not quite make it on one of the three stretches, but redeemed himself in the past two years with two other highline exploits in China and France.

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