Hoka One One, which is now a division of Deckers Outdoor Corp., has added a middle-distance runner, Mike Rutt, to its team of elite athletes. He was part of a team that broke an existing world record a few days ago in a 4 x 800-meter relay between New Jersey and New York, but did not set a new record because they lost the race by an eleven 100th of a second.
Related articles
-
News briefsKlättermusen launches ‘Time Well Spent’ winter campaign
The Swedish outdoor brand unveiled a campaign exploring personal connections to time and nature, with stunning visuals set in the Swiss Alps.
-
News briefsIcebug wins regional EY entrepreneur award
The EY Entrepreneur Of The Year award recognizes the sustainability-focused strategies of the outdoor footwear company.
-
News briefsThermore unveils first-ever consumer campaign highlighting sustainability and versatility
The Milan-based ingredient brand showcases synthetic insulation innovation with a global creative team.
More from Product & Marketing
-
ArticleSalomon presents Adaptive Project, pioneering accessibility in mountain sports
The brand introduces groundbreaking adaptive technologies, empowering individuals with disabilities to explore the outdoors.
-
![Vibram Megagrip Elite - Commercial 2024 [NO TEXT].00_00_11_11.Immagine006 (1)](https://d139l9lsy1wb51.cloudfront.net/Pictures/100x67/4/7/6/41476_vibrammegagripelitecommercial2024notext.00_00_11_11.immagine0061_972906_crop.png)
News briefsVibram introduces Megagrip Elite, debuting in upcoming Norda style
The new performance compound delivers exceptional grip for athletes tackling steep and rugged trails.
-
News briefsScott joins list of Recco’s brand partners
The new partnership integrates advanced safety technology into Scott ski helmets, enhancing rescue efficiency and skier safety.