Intersport France and FFRandonnée, the French hiking federation, signed a few weeks ago a partnership agreement at Destinations Nature, an annual consumer-oriented outdoor exhibition in Paris. Over the next five years, the affiliated retailers' network will support the federation in its efforts to promote hiking in general and the use of certain trails in particular, notably the popular GR long-distance trails. Besides joint efforts in promotion, the two new partners intend to organize a large public event in 2014 to promote the GR trails and to do something for their maintenance.

Topics