Jack Wolfskin kicked off a gradual launch of a new corporate identity at the OutDoor show in Friedrichshafen. The German company says its revised brand logo has a fresh, impressive, contemporary and clear design. The brand presentation is intended to be more concise and cohesive than in the past, when the company's ‘At Home Outdoors' claim was often part of the logo. The new corporate design is due to be introduced gradually to the public between the autumn/winter 2013/14 and spring/summer 2014 seasons.
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