Jack Wolfskin launched its first social media campaign under the slogan “Go Backpack” on April 3 in Germany, Austria, Switzerland and the U.K. Customers who have purchased a Jack Wolfskin product accompanied by a special flag can get a refund of €200 if they upload a video of their journey on a dedicated website, go-backpack.com, featuring the flag they received with the slogan of the campaign. The video should be at least 30 seconds long. The digital campaign is supported by promotions at 20 universities.

Topics