Michele Graglia, the 35-year-old Italian trail running champion, has agreed to endorse La Sportiva. Graglia can boast that he is the first runner in the world to have won the hottest ultra-marathon, Badwater 135, and the coldest one, the Yukon Artic Ultra. Covering 135 miles from Death Valley to Mount Whitney in California, the Badwater 135 is also said to be the world's toughest foot race, with 4,450 meters of vertical ascent.
Related articles
-
News briefsKlättermusen launches ‘Time Well Spent’ winter campaign
The Swedish outdoor brand unveiled a campaign exploring personal connections to time and nature, with stunning visuals set in the Swiss Alps.
-
News briefsIcebug wins regional EY entrepreneur award
The EY Entrepreneur Of The Year award recognizes the sustainability-focused strategies of the outdoor footwear company.
-
News briefsThermore unveils first-ever consumer campaign highlighting sustainability and versatility
The Milan-based ingredient brand showcases synthetic insulation innovation with a global creative team.
More from Product & Marketing
-
ArticleSalomon presents Adaptive Project, pioneering accessibility in mountain sports
The brand introduces groundbreaking adaptive technologies, empowering individuals with disabilities to explore the outdoors.
-
![Vibram Megagrip Elite - Commercial 2024 [NO TEXT].00_00_11_11.Immagine006 (1)](https://d139l9lsy1wb51.cloudfront.net/Pictures/100x67/4/7/6/41476_vibrammegagripelitecommercial2024notext.00_00_11_11.immagine0061_972906_crop.png)
News briefsVibram introduces Megagrip Elite, debuting in upcoming Norda style
The new performance compound delivers exceptional grip for athletes tackling steep and rugged trails.
-
News briefsScott joins list of Recco’s brand partners
The new partnership integrates advanced safety technology into Scott ski helmets, enhancing rescue efficiency and skier safety.