Rudy Project had the helmet most often worn at the latest Ironman World Championship, held in Hawaii, for the sixth consecutive year. LAVA Magazine counted 550 helmets for the Italian brand, 112 more than Giro and 280 more than Specialized. The same race saw Hoka One One jump into second place in the footwear count after Asics, with 16 percent of the participants wearing this brand. It was the n° 1 brand among the otler athletes. Healther Jackson, the female athlete who is sponsored by both brands, won the third spot.

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