Camp has taken over the distribution of its products on the German market from an agency, Q-Vita Get Gear, which also represents Edelweiss. Christian Bickel, a 30-year-old climber and mountaineer who has worked for Salewa in sales, marketing and product management, started up as country sales manager for the Italian company at the beginning of this month. He will initially focus on repositioning Camp in the outdoor market, although the brand is also active in the industrial safety sector. It is one of the few producers of via ferrata sets that has not suffered any product recalls, passing the TÜV fatigue tests last autumn. With around 100 customers in Germany, Camp is relatively under-represented in this major market. It already has a 25-year-old subsidiary in France as well as an office in the U.S.  It set up an office in Moscow for the Russian market one year ago, headed up by Artem Zaikin who previously worked for the brand's local distributor, Alpindustria. In another important market, Switzerland, Camp signed up a new distributor at the last Ispo show, Mountain Consulting, which is run by an influential mountain guide.

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