CMD Sport reports that Berg Outdoor has developed a range of technical mountain sports products to increase sales to specialist retailers around Europe. Berg Outdoor is a brand from Porto that belongs to Sonae Group, owner of the Sport Zone chain of sporting goods stores. Until a few years ago, it was sold solely as a private label in Sport Zone's stores in Portugal and Spain. It has built up international sales in the last four years and is preparing to target more specialized mountain sports stores next year. The move is supervised by José Luis Sanz, who was appointed as international sales director in July. Sanz has a long track record in the sports industry, with brands ranging from Nike to Rip Curl and Kappa, and he spent the last five years as global business development director at Rotor, a Spanish supplier of bicycle components. As reported by CMD Sport, Berg Outdoor's technical range will be available in 15 countries in the spring, including the German-speaking countries. Six others will be added in the winter, from Spain to France, the Netherlands, Belgium and the U.K. Berg Outdoor is forming a team of four sales representatives for the mountain sports range in Spain.

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