Kozi Kidz, the U.K.-based marketer of children's snow and outdoor apparel, is going into the Japanese market. For this purpose, the brand has hired Luke Sakaguchi as its local representative. Sakaguchi has worked, among others, for brands such as Fulton Umbrellas, a British umbrella maker, for the golf industry, and for Jan Constantine, a brand of accessories and home decoration. Tomas Torstensson, who is managing director and co-founder of Kozi Kidz with his wife Linda, explained that Japan was especially interesting due to the demand for higher-end items in the country.