Snow Factory has taken on the exclusive distribution in Spain of the sports nutrition products of Multipower in the multi-sport, triathlon, outdoor and ski retail channels. Sales and marketing will be handled by Daniel Rosal, who took care of Speedo in Spain between 1998 and 2008. He is the son of Carlos Rosal, former distributor and licensee of many international sports brands, including Nike at an early stage. Snow Factory is already the distributor for La Sportiva, Zoot and K2, among other brands. The company sees potential synergies between Multipower and Zoot. Multipower, which is based in the U.S., has a factory in Germany for the European market, where it generates annual sales of more than €64 million.
Related articles
-
News briefsSolo Brands presents turnaround strategy with new products and US retail expansion
The outdoor and lifestyle company unveils a turnaround strategy focused on product innovation, retail partnerships and channel diversification in the US.
-
News briefsRab bolsters market presence in Italy
The British outdoor brand teams up with Italian distributor B-Factory.
-
ArticleMillet sets its sight on the US market
The French mountaineering brand is expanding its presence in the US, with Remedy Sales Group handling distribution.
More from Retail and Distribution
-
News briefsOlpro offers Black Friday deals on pre-loved range
The UK-based outdoor leisure brand redefines Black Friday by promoting sustainable shopping and offering exclusive eco-conscious deals.
-
News briefsREI tightens return policy to prevent serial abuses
The US outdoor retailer updates its policy, targeting a small group of members to protect fairness and maintain integrity for customers.
-
ArticleDecathlon plans major expansion in Germany by 2027
The global sports retailer announces significant investment and growth plans to enhance accessibility and modernize shopping experiences in Germany.