Wild Country, the British brand of climbing products acquired by...

Wild Country, the British brand of climbing products acquired by Salewa early last year, has begun to introduce items from the Italian brand to selected outdoor stores in the U.K. The distribution of the recently acquired British brand for climbing products. As reported, Salewa will start representing Wild Country in Germany. The brand will also be managed by Salewa in Austria, where it had been previously sold by a sales agency, Mils. Mils still handles the distribution in Austria of another brand of climbing gear, Red Chili, which has been representing Wild Country in Germany. prior to Salewa's takeover of its distribution in the country.