Need to know
AI is already here; the outdoor industry is still writing the rules
Elena Colombo takes over leadership of LaMunt from Ruth Oberrauch
Canada’s tariff fight with the US could open doors for European outdoor brands
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ChatGPT adds virtual try-on as OpenAI expands shopping tools
Orthofeet expands DACH wholesale network with growing outdoor range
Sportshopen continues store expansion after financial restructuring
Meta launches Muse AI agent for small businesses
Galeria files for fourth insolvency as 83 stores remain open
Ridestore remains highly profitable despite second consecutive sales decline
Merrell signs three-year Sundance partnership around outdoor storytelling
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US tariffs - a timeline
A timeline: Trump’s tariffs
In this constantly updated article, OIC and SGI Europe contributors share the news on US President Trump’s tariffs impacting the industry
Sponsored article
From fiber to function: Bio-based materials enter the next performance era
Performance textiles are entering a new material era. Don’t miss the latest developments at the PERFORMANCE DAYS in Munich.
Trade Shows & Events
Outside Days 2026 signals a shift in the US outdoor industry
Chris Goddard reports from Denver, where Outside Days 2026 highlighted how access, participation and circularity are becoming increasingly important priorities for outdoor stakeholders on both sides of the Atlantic.
Ridestore remains highly profitable despite second consecutive sales decline
The Swedish DTC specialist saw sales and operating profit fall again, but retained an operating margin of almost 20 percent.
Lenzing launches €300m rights issue to fund strategic reset
The fiber producer is putting new financing behind its strategic reset, including a sharper premium textile focus, footprint consolidation and further cost cuts.
Galeria files for fourth insolvency as 83 stores remain open
Germany’s largest remaining department store chain has filed for insolvency again, leaving the future of 83 stores and 12,000 employees uncertain.
Pradco acquires Kent Outdoors in move into watersports
The EBSCO subsidiary is moving beyond hunting and fishing with the acquisition of a portfolio spanning watersports and marine safety.
Rieter changes CEO and chairman as Oetterli steps down
The leadership change follows the Barmag acquisition, which expanded Rieter into the man-made fibers segment.
Silje Garberg Ree takes over as CEO of Brav and Swix
The former Bergans chief takes over Brav and Swix following a major restructuring at the Nordic outdoor group.
Latest Interview
Heiko Schäfer: ‘Our identity, our base in Switzerland and our strategy aren’t changing’
Regina Henkel talks to Mammut CEO Heiko Schäfer about CPE’s takeover, the brand’s Swiss identity and its growth ambitions in Asia and North America.
Latest Short Stops
Quick reads of the week
Short Stops Week 41, 2026
+++ Ferguson-Keller Associates, Inc. and Rogers Sports Marketing have merged into a single outdoor industry sales and marketing organization in the US, formalizing the joint venture the two entities launched in 2024 under the Gen 3 Outdoors banner
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