A high-profile Scandinavian Outdoor Summit will be held on March 31 and April 1, bringing together about 100 outdoor brands and as many retailers in the top-notch ski resort of Åre in Sweden. Supported by The Outdoor Industry Compass, the summit is organized by the Scandinavian Outdoor Group (SOG), which will be celebrating its 10th anniversary. With speakers including the highest-level executives of international outdoor companies and retail groups, the two days will be an opportunity to gain many fresh insights into the business. The summit will handle concrete topics that are of immediate relevance to many in the outdoor industry, from e-commerce to supply chain management, sustainability and much more. In a few days the SOG will launch a website with all the details and opportunity to register online. The organization of the summit is headed by Jonas Hellentin, former international sales and marketing manager at Lundhags, and SOG board member.
