Adidas Outdoor has been growing at a double-digit rate so far this year in the U.S. market, according to a report in SGB last week, centering round the office taken over by Adidas Outdoor USA in Golden, Colorado. The four employees who work there are part of Agron Inc., which has a license to sell Adidas accessories in the U.S. market. This agreement includes the sale of Adidas Outdoor products, under the leadership of Greg Thomsen. While Agron has offices in Los Angeles and works with local sales representatives, SGB reports that the Colorado office at the American Mountaineering Center building is poised to become the unofficial U.S. home for Adidas Outdoor. The team is selling Adidas products for trail running, climbing, hiking and cycling, as well as the Terrex and Five Ten brands. Products to be launched at the upcoming Outdoor Retailer market in July include collaborations between Five Ten and Adidas.
Related articles
-
News briefsGreen Theme Technologies secures $6m for expansion
The US sustainable textile and materials science company raised funding to advance eco-friendly technologies for various high-performance markets.
-
ArticleAccell Group secures creditor support for recapitalization
The company’s creditors approved the restructuring plan, paving the way for recapitalization implementation.
-
News briefsNewell Brands prices $1.25bn in notes to refinance debt and extend maturity profile
The parent of Marmot, Coleman, Contigo and Campingaz has announced $1.25 billion in new notes to refinance existing debt, supporting longer-term financial flexibility.