After its sale to Investcorp in October, Poc has relocated its North American head office from Salt Lake City to Park City, Utah. The Swedish supplier of ski and cycling helmets, apparel and accessories was previously owned by the Black Diamond group and its North American team was working from the outdoor group's head office in Salt Lake City. But due to the change of ownership, Poc had to set up its own office and distribution centers, and to hire more staff to take care of back office functions. Poc says the new space in Park City allows it to bring credit management, finance operations and logistics services in-house. It recruited a controller, a credit manager and finance team focused entirely on Poc. While switching to a new warehouse, the Swedish brand has upgraded its customer service to ship faster and more cheaply, with several more customer service staff and an updated website. The new employees also include David deMartini as marketing director. He previously worked at Backbone Media, where he managed media programs for several sports and outdoor brands, including Poc.

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