Ahead of its launch in the U.S. outdoor market, Adidas...

Ahead of its launch in the U.S. outdoor market, Adidas has named sales agencies to handle various regions of the country. BP Associates will be in charge of nine states in the Midwest; the Helaman Group will oversee four states in the region of the Rocky Mountains, and Frontier Group will take care of five states in the Northwest. Agron, a longtime Adidas partner, will be the exclusive American distributor for Adidas Outdoor.