All AI articles
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News briefsDidriksons’ returns to Paris with AI-powered store experience
Source: Didriksons Following its French debut in 2021, Swedish jacket brand Didriksons is delighted to announce its return to Paris for a third consecutive year. Against the backdrop of the vibrant Le Marais district, Didriksons will set up its pop-up store in the iconic Heureux les Curieux. ...
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News briefsNew project uses AI and satellites to detect organic vs non-organic cotton fields
The Global Organic Textile Standard (GOTS) and the European Space Agency (ESA) have teamed up with German software firm Marple to map organic cotton using satellites and artificial intelligence (AI). Using a program developed by Marple, the project will train AI to use ESA satellite data to detect cotton fields ...
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News briefsRapha Racing implements AI technology for more resilient supply chains
The cycling apparel brand Rapha Racing has entered into a new cooperation with the London-based artificial intelligence (AI) technology provider 7bridges to manage its range of different carriers and service providers globally through an AI platform. Rapha’s arrangement with 7bridges includes the invoicing process as well as automated processes in ...
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News briefsFormer Sport 2000 CEO joins Dutch SaaS startup
Former Sport 2000 GmbH CEO Markus Hupach is joining Dutch SaaS startup Arion as CEO, effective immediately. Arion’s parent, sports tech company Ato-Gear, claims to be ushering in “a revolution in athletic footwear” with Arion, a digital software/insole solution that aims to help people improve their performance and technique and ...
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News briefs
Oeko-Tex partners with brand protection company to track plagiarism
In a move to protect its trademark from infringements, Swiss company Oeko-Tex has entered a partnership with Berlin-based software firm Sentryc that offers an AI-based cloud solution that scans more than 120 international online marketplaces for product piracy and brand abuse. According to Oeko-Tex, thousands of potential misuse cases have ...
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News briefsSigna Sports to launch AI-based virtual bike fitting engine
Sports e-commerce and tech platform Signa Sports United (SSU) has entered a strategic partnership with Motesque, a Brooklyn, NY, and Cologne-based specialist startup for biomechanics, computer vision and AI, to launch the first-ever biomechanical AI-based virtual bike fitting engine for online bike shopping. Motesque was founded in 2015 by Professor ...
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News briefs
Facebook tests AI for store interaction with Instagram
Facebook said it plans to test an artificial intelligence tool in the coming months. Called “visual search,” it would allow Instagram users to click on the photo of a shared item and find similar products in its Facebook Shops application. The company said it would also introduce personalized ads based ...
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News briefs
Isbjörn launches American webshop with artificial intelligence
Isbjörn of Sweden, the Swedish brand for sustainable outdoor kidswear, has opened its webshop in the U.S. and Canada. It features Isbjorn’s AI chatbot named Bernard, who has managed to reduce the brand’s European web returns by more than 50 percent since October 2019. Bernard will guide American customers through ...
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News briefsIsbjörn improves footprint with artificial intelligence
Isbjörn, the Swedish specialist in sustainable and functional outdoor children’s clothing, and a member of the Scandinavian Outdoor Group (SOG), has reduced online returns and administrative work through an AI chatbot that automatically answers frequent customer questions about product selection and sizing. According to the company’s chief executive, Maria Frykman, ...
