American Rec introduces three brands to European buyers

American Recreation Products, which was formed as a group of outdoor companies last year, is preparing to step up investments in the European market with the introduction of its three specialty brands, Sierra Designs, Kelty and Ultimate Direction, at the OutDoor fair in Friedrichshafen.

Sign-in  if you already subscribe to The Outdoor industry Compass.

barrier_image_OIC

Subscribe today

Get access to what the top decision makers are reading in the outdoor industry.

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential weekly E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, C-Suite interviews, insights  from industry experts and leaders that are shaping the future of the industry
  • Organisation-wide access  across offices, people and devices