All Analysis articles – Page 3
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ArticleOutdoor industry stocks declined by 6% in Q3
Public companies involved in the outdoor and bike sectors saw their average share value decline by 6.0 percent between June 30 and Sept. 30 of this year, after rising by 18.9 percent during the first quarter and by 13.8 percent during the second quarter. The sector performed a little better ...
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News briefsResearchAndMarkets publishes new report on European camping tent market
In its new report, “Camping Tent Market in Europe 2021-2025,” ResearchAndMarkets.com offers insight into the 2020 camping tent market, as well as an outlook for the coming years and a forecast until 2025. According to the 120-page report, the camping tent market in Europe will grow by $157.14 million from ...
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ArticleBack in black: The successful turnaround of Rotor Bike Components
Great products don’t always lead to profit, but they can with a little cohesion…and maybe Covid.
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ArticleLearning from experience: How one startup discovered what’s in a (brand) name
The underlying goal of a brand name is to trigger a reaction. How do you make sure it’s the right one?
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ArticleOutdoor company stocks continue to gain ground in Q2
From the first quarter to the second quarter of 2021, the 32 outdoor stocks we track were up 13.82 percent. Neither the bike nor the retail companies had a major impact here, but rather a few of the large groups such as Anta Sports, Vista Outdoor and American Outdoor Brands, ...
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ArticleGlobal bicycle stocks chart Q2 2021:
Still riding the waveDue to the Covid-related closures, the focus in the first quarter of 2021 was still very much on alternative mobility products. This shifted somewhat in the second quarter. Falling infection figures and rising economic data have provided a breath of fresh air. This is leading to a renewed focus on traditional stock values. After all, in Covid times, these were properly beaten down. For example, shares in the automotive sector fell to respective lows below their actual value. The stock market is currently reacting positively to a time without lockdowns and the current efforts of the automotive industry to make its contribution to the mobility revolution with electrification. Global bicycle stocks continue to cruise at great heights but did not perform as extraordinarily in Q2 as they did in the first three months of this year.
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News briefsEuropean consumers are interested in textiles’ care and eco-care instructions
A new survey from GINETEX, the International Association for Textile Care Labelling, has shown that 65 percent of consumers want to see more environmental information and ecological care recommendations on care labels. While the size (96 percent) and composition of textiles (74 percent) remain the most sought-after piece of information, ...
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ArticleBig business on social media:
Where digital natives shopThe plain “Buy now”-button seems to be a thing of the past. Online shopping is reducing friction, getting more intuitive, more fluid – and more social. “Social commerce” – or “social shopping” – is the fastest-growing distribution channel worldwide. Shoppable posts and stories allow brands and users to tag specific ...
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ArticleSurvey: Generation Z embraces second-hand movement to live more sustainably
According to a recent study by Depop, a popular e-commerce platform for second-hand fashion, and management and business consulting firm Brain & Company, the shopping behavior of the so-called Generation Z – born between 1997 and 2012 – is not only, but predominantly driven by the desire to live more ...
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ArticleOutdoor brands validate claims to “B” good through B Corp certification
Companies that prioritize people, the planet, and profits can expect to benefit from the vast amount of wealth handed down from baby boomers to millennials.
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News briefsBrand sustainability has growing influence on purchasing decisions globally
In partnership with Morning Consult, U.S.-based financial services firm Stifel surveyed 4,756 U.S. consumers aged 18 to 55 who are interested in active/casual lifestyle brands, as well as an additional 5,259 consumers in the U.K., Germany, France, Italy and China about their sustainability behaviors. The study shows an increasing emphasis ...
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ArticleMyanmar: a cheap hotspot getting even hotter
Production in Myanmar has almost never been easy due to political circumstances. After the country experienced a boom in textile manufacturing with the beginning of the democratic process in 2012, the situation has worsened since the military coup on February 1 of this year to such an extent that a ...
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News briefsStudy: Environmental impact of e-commerce relevantly smaller than offline shopping
In a new study, consulting and analyst firm Oliver Wyman has validated the impact of e-commerce both on the retail industry and the environment. The data is based on an analysis of official statistics, independent retailer surveys conducted in 2020 and a proprietary CO2 impact model (full study here). In ...
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News briefsEOG supports expansion of database for outdoor benchmark report
Pauline Shepherd, head of research and insights at the European Outdoor Group (EOG), and Richard Payne, from market research firm Sports Marketing Surveys (SMS), recently held a webinar on the current state of the European outdoor trade and the association’s plans for the evolving “Outdoor Benchmark Report” managed by SMS. ...
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Article
Outdoor companies’ stocks up by 18.9% in Q1
The average stock market value of 31 selected public companies in the outdoor sector saw a sequential improvement of 18.9 percent between the fourth quarter of 2020 and the first quarter of 2021, buoyed by the strong performance of stock markets across the globe, fueled by recovery hopes. This reflects ...
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ArticleGlobal bicycle stocks Q1 2021: The soaring continues
While most of the existing problems caused by the Corona crisis have yet to be resolved, the global stock market is relying on hopes — hopes for a bright post-Corona future. Instead of going into crisis mode, it is simply bypassing all the economic killers that are piling up. Supported by further stimulus packages and the open money floodgates of central banks, the stock market remains high. Our cycling stock chartists are ahead of the curve. They rely on another serious advantage: the bicycle and e-bike sales boom pushed by Corona led to excellent business figures last year. These were announced in the first quarter of this year. Some of the record results were a good impetus for the development of the share value in Q1 2021.
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ArticleDigital natives are the most frequent cross-border e-commerce shoppers
A recent survey by eShopWorld, a privately held Irish company headquartered in Dublin with offices around the globe that provides a technology platform for brands and retailers looking to sell online to global markets, found out that younger, digitally native consumers aged 25 to 34 are the group that most ...
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ArticleOutdoor industry stocks among the winners of 2020
While the outdoor industry had a very difficult start of the year in 2020, when the pandemic forced Europe and America to adopt strict lockdowns, it bounced back significantly in the summer when restrictions were lifted, as people looked to escape crowds in the outdoors. The combined market capitalization of ...
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ArticleBike stocks 2020: Corona gives the bicycle industry a turbo boost
Same same but different – 2020 has been a real rollercoaster. Not only for the world economy but for each individual: Corona set the course. 2020 saw the most extreme stock market movements ever. What it finally taught us above all: whether economic, trade or other wars, political crises or ...
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ArticleA quarter of German online shoppers are looking for more sustainable purchases
A recent representative survey conducted by the opinion research company Civey on behalf of the German E-Commerce and Mail Order Retail Association (bevh) has revealed that a quarter of the German online shoppers are consciously looking for sustainable shopping offers on the Internet. According to bevh, sustainable packaging is essential ...
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