Analyis: The coronavirus cycling boom – how are brands keeping momentum going?
All over Europe cycling boomed during lockdowns as gyms and swimming pools were temporarily shuttered and group sports were banned. As winter moved into spring and then summer, and full quarantines were relaxed in some areas, people emerged from their homes and took to their bikes as a means of exercise or commuting, encouraged by World Health Organization advice to consider cycling instead of taking public transport for essential journeys.
Sign-in if you already subscribe to The Outdoor industry Compass.
Subscribe today
Get access to what the top decision makers are reading in the outdoor industry.
- Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
- Essential weekly E-mail Briefings with the latest analysis and most important industry developments
- Find inspiration to drive your business forward with our case studies and best practices on business opportunities
- Guest chronicles, C-Suite interviews, insights from industry experts and leaders that are shaping the future of the industry
- Organisation-wide access across offices, people and devices