All Article articles – Page 175
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Icebreaker expands sideways
Icebreaker has reinforced its European team with three regional managers for sales and marketing, as it continues to build on its merino-based outdoor products to move into adjacent categories.Ibrahim Can, former country manager in Switzerland, was appointed in March to supervise sales in the German-speaking countries, Eastern Europe and the ...
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Fresh start for Royal Robbins in Europe
Royal Robbins, an American brand of outdoor and travel garments that predominantly targets women, is making a fresh start in Europe, with an increased sales effort and a range that has been adjusted for the European market.European distribution has been handled for many years by Bradshaw Taylor and the brand ...
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Nomad embarks on new journey
Nomad, the Dutch outdoor company, held a gathering at its stand at the OutDoor fair to launch a campaign that is meant to give “a little kick” to the brand, after its change of management and ownership earlier this year.Nomad flew many of its employees to the fair this year, ...
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Crocs is not yet out of the woods
Crocs' new focus on fewer products, fewer stores and fewer geographical markets is not expected to bear its best fruits until the first half of 2016. Gregg Ribatt, the company's new chief executive, sees the business continuing to stabilize around the globe, and sales declined by 8 percent in the ...
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Online-driven, the Chinese market’s growth decelerates
China's outdoor market expanded by 10.9 percent to 17.06 billion yuan renmimbi (€2.4bn-$2.7bn) at retail last year, marking a further slowdown in its growth rate after an increase of 16.2 percent in 2013 and more in the previous years. The estimate is based on the latest market research by the ...
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Oversupply and changing leisure trends hit the Korean market
Battered by a mix of structural and incidental issues, the South Korean outdoor market is estimated to have shrunk by at least 20 percent in the last year, encouraging some outdoor brands to adjust their strategies or to move into other sports categories.The market had rapidly expanded in the previous ...
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Urban outdoor trends and category overlaps at OR
Favorable weather, urban outdoor fashion trends and several constructive industry initiatives contributed to the upbeat atmosphere at the Outdoor Retailer (OR) trade show in Salt Lake City earlier this month. The organizers boasted strong attendance at the four-day event where more than 1,600 brands were represented, 376 of them new to ...
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Black Yak prepares for European relaunch
Black Yak, the Korean outdoor brand, has hired a seasoned executive to head up its European sales. Patrik Steinhilber joined Black Yak in Munich earlier this month, as the brand is finalizing a range for its European relaunch in the second half of next year.Steinhilber built up his career at ...
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Big outdoor growth in Norway?
Some 1.2 million Norwegians have been making plans to go hiking in their home country, following at least one of the T-marked routes maintained by the Norwegian Trekking Association (DNT), which maintains many of the hiking trails and cabins throughout the country. This level of outdoor participation, which was revealed ...
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Kathmandu rejects a takeover bid
Kathmandu's board of directors and its largest institutional shareholder, Goldman Sachs Asset Management, have rejected a hostile takeover offer for the New Zealand-based outdoor retail chain from the Briscoe Group, a retailer in New Zealand that operates about 80 stores selling homeware and sporting goods. Its 33 sporting goods stores ...
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Vaude becomes more sustainable
Vaude has announced that around 87 percent of its summer 2014 clothing range bore the Green Shape label, an increase of 18 percent as compared to summer 2013. This is one of the highlights from the recent sustainability report released by the German outdoor brand for 2014. Green Shape is ...
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Gregory establishes European and Asian hubs
Gregory Mountain Products has created regional hubs in Europe and Asia to support its expansion in these markets. They are part of the extra resources allotted to Gregory after its takeover last year, when Black Diamond sold the brand to Samsonite International.While selling the most technical backpacks from the global ...
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New Haglöfs chief outlines strategic adjustments
Haglöfs, the Swedish outdoor company, has adopted nine strategic initiatives to adjust the brand's proposition and improve its profitability in the coming years. The changes are led by Peter Fabrin, the company's chief executive since November.The Dane emphasizes that he has taken the helm at a company with strong brand ...
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Pelican weighs European partnerships and acquisitions
Pelican International is studying European expansion and acquisitions of complementary suppliers, as the appointment of a new president will enable the Canadian water sports equipment company to focus more strongly on strategic development. Marie-Christine Piedboeuf, currently vice-president of operations, is to become president from the beginning of September. She joined ...
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Descente gets control of Inov-8
In pursuit of its new, previously announced globalization strategy, the Japanese company announced the acquisition of an 80 percent stake in the U.K.-based Inov-8 group, for an undisclosed amount. Descente has already been the distributor of the fast-growing brand of off-road running shoes and accessories in Japan, Korea, Hong Kong ...
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Black Diamond grows by 7% currency-neutral
The Black Diamond group's sales grew by 7 percent in local currencies during the second quarter of 2015, but the strength of the dollar and the breath of the company's international coverage caused it to report an increase in reported dollars of only 2 percent to $35.1 million for the ...
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Growth of 15.5% for the global rugged outdoor shoe market in 2014
The global rugged outdoor footwear market grew last year at double the rate of 7.4 percent that we had calculated for 2013. The key vendors' sales of branded outdoor shoes to the trade jumped by 15.5 percent to $4.94 billion in 2014, with increases of 18.5 percent in the U.S. ...
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A nearly stable OutDoor show
The European OutDoor show in Friedrichshafen last month ended with a minor drop in the number of visitors, down to 21,464 from 21,912 a year ago. The organizers noted increased attendance from France, the U.K. and several countries outside Europe, including China and Australia.Several exhibitors at the trade show felt ...
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Salewa partners with Michelin
Salewa is coming out with two types of innovative outsoles for loose and hard grounds, developed for the first time in partnership with Michelin, the French rubber tyre company that is well known for its innovative solutions. Besides outdoor shoes, Oberalp, parent company of Salewa, Dynafit, Wild Country and other ...
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Outdoor fuels Intersport Germany’s sales
At the OutDoor show, Kim Roether and Jochen Schnell, chairman and member of the executive board of Intersport Germany, respectively, gave an insight on the evolution of the buying group in the first half of 2015. Compared with the previous year, the affiliated retailers improved their turnover in terms of ...
