All Article articles – Page 243
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Norrøna Develops Exports Strongly On A Direct Basis, Also In Summer Wear
Diversification into outdoor clothing and the direct export sales model adopted by this young Norwegian brand of colorful outerwear have yielded excellent results, contributing to a 60 percent jump in the company’s total sales since 2005. Last year, Norrøna revenues were roughly equivalent to €20 million, and exports represented about ...
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Drops Across The Board At Columbia, Which Moves Into U.S. Internet Sales
Sales at Columbia Sportswear fell by 16 percent to $179.3 million for the second quarter ended June 30, with declines in most geographic, category and brand areas. Four percentage points were due to currency fluctuations. The second quarter typically accounts for just 15 percent of the company’s annual sales. ...
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Fjällräven Gives Inside View Into Its Future Plans
As its four-year strategic plan is drawing to a close, Fjällräven is laying down another set of objectives that call for heightened investments in the marketing of its jackets, backpacks and other types of equipment. Although it is already strongly established in some categories of jackets, the company points to ...
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Korea’S Treksta Puts Its Foot Into Europe
Treksta, the South Korean brand of outdoor footwear, has set up a European head office and is preparing to launch its distribution in Spain and Portugal as soon as it obtains a license from Gore-Tex for the European market. The brand has signed an Iberian distribution agreement with Luis Arimont, ...
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General Electric Makes An End To Rumors On Event Membrane
Sometimes great shows aren’t successful just because of great new gear, but also due to great rumors. The one product subject to various rumors that were being whispered at the OutDoor show was the eVent membrane marketed by General Electric, the huge U.S. multi-industry group. Some exhibitors heard that ...
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Haglöfs Continues To Expand
Haglöfs continues to enjoy spectacular expansion in several international markets, partly supported by the recent weakness of the Swedish krona. It has reported a sales rise of 26.5 percent for the first quarter of this year, up 12 percent in constant currencies, and company officials indicate that the trend ...
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Lake Constance Proves To Be A Crisis-free Zone
Counter to Messe Friedrichshafen’s own expectations before the OutDoor show that ended last Sunday, the number of visitors was again up: 19,300 visitors from 90 countries came to Lake Constance to meet 810 exhibitors from 38 countries. Last year’s total number of visitors had been 18,900. According to German trade ...
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Macpac Secures Euro Distribution Through A Dutch Kiwi Connection
Macpac, the New Zealand brand of high-end outdoor equipment, has appointed Ideavelop as its European distributor, effective in September. The man in charge of the New Zealanders is Niels van Rossem. Ideavelop is already the agency of Macpac in the Benelux countries and the north of Germany. Ideavelop now has ...
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Scandinavians Choose Their Chief And Their Best Products
The Scandinavian Outdoor Group (SOG) is reviewing its statutes to make sure they are aligned with the new activities of the organization. As many of its members have become established international players, the SOG should no longer function solely as an international door-opener and a marketing organization, but provide opportunities ...
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Eog’S Association For Conservation Has Picked New Projects
Promoted by the European Outdoor Group, the EOG Association for Conservation has raised at least €527,000 since it was founded in 2006 in order to raise awareness about conservation and protection of the environment. Out of this amount, €11,000 was collected in a dedicate booth at last week’s OutDoor show. ...
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Trezeta Works With Acme In China
The Italian brand of outdoor shoes will show for the first time at the Asia Outdoor fair in Nanjing next month, following a distribution deal for the Chinese market with Acme. Trezeta has also signed new distribution agreements for the Benelux countries and Poland. With 2,200 employees and sales ...
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Vf Corp. Sees Mixed Results, Ready For An Easier 2nd Half
In the second quarter of 2009, which compares with strong results a year earlier,VF Corporation’s net income after minority interests slid by 27.4 percent to $75.5 million on a drop of 11.4 percent in total revenues to $1,485.6 million. The outdoor and action sports coalition was bolstered by ...
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Salewa Is Upgrading Its Sales Forecast
Better than expected sales so far this year have led the Salewa group to improve its sales forecast for 2009. Instead of the 10 percent increase predicted earlier this year, the management is now budgeting a 15 percent improvement to $155 million, including the results of Dynafit and those from ...
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The Rugged Outdoor Footwear Market Grows More Slowly
The global rugged outdoor footwear market grew in 2008 by 7.3 percent in dollars to an estimated level of $2.91 billion, according to an exclusive annual study of the market conducted jointly by The Outdoor Industry Compass and Sporting Goods Intelligence. The growth rate was a little lower than the ...
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Patagonia Re-defines Its European Strategy
In its fiscal year 2008-09, which ended on April 30, Patagonia reached global sales of $315 million, compared with $294 million in the previous year. The European business continues to be small with some €25 million. Five percent of European sales came from the company’s own website, which Holger Bissmann, ...
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Schmid Doesn’T Go For Re-election To Eog’S Head
Rolf Schmid, chief executive of Mammut Sports Group, has decided not to run for another term as president of the European Outdoor Group. Mark Held, EOG’s secretary-general, said this decision is not related to the health problems that have kept Schmid away from this OutDoor show. Instead, Schmid thought ...
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Scheck Posts Strong Growth Outdoors
SportScheck, Germany’s largest specialty sports retail chain, had sales of €306.1 million in its fiscal year ended Feb. 28, or 3.3 percent more than in the previous year. About 50 percent of the sales came from its 14 brick-and-mortar stores while the other half was done through mail-order. Out of ...
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Skyrocketing Outdoor Sales At German Intersport
In the first half of 2009, Intersport Germany’s outdoor sales were up by 20 percent. The buying group expects sales in this segment for the whole year to reach €560 million at the retail level, compared with slightly more than €500 million in the previous year. According to Klaus ...
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Wolverine Hurt By Foreign Exchange
Wolverine World Wide announced a sales drop of 7.8 percent to $246.4 million for the second quarter ended June 20, but taking into account foreign currency effects, the decline was limited to just 3.1 percent. Excellent sales in the U.S. were countered by tough conditions in the rest of the ...
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Blacks Reports Decling Sales
For the first 19 weeks of its current financial year, ended July 11, Blacks Leisure Group reports a sales decline of 1.6 percent on a same-store basis in its outdoor stores. Britain’s largest outdoor retailer points out, however, that sales grew by 10.4 percent more than the average ...
