As reported in the last issue, Outdoor-Profis, the German buying group of specialty retailers that is affiliated with Sport 2000, intends to sell its Gentic brand. When we reported this, OP’s managing partner, Olaf Wittayer, said that he already had a buyer for the label at hand with a contract ready to sign. However, the potential buyer has not signed yet and Wittayer sees problems on the side of the interested party, which we hear from other sources might be a British company. Outdoor-Profis combines nearly 100 specialty retailers in Germany and acquired the brand from Odlo in late 2008 to offer it as an exclusive brand to its member shops.
