Asia Bike, the new bicycle trade show to be held in Nanjing, China, from July 27-30, announces that already a fistful of important brands have already signed up to show at the event: Shimano, Pearl Izumi, Look, Specialized and Mavic. Asia Bike will be part of a ?double show? organized along with Asia Outdoor at a new, more modern and by far larger venue. The first bike trade show is planned on 12,000 square meters. Trade visitors will have access to both shows with just one ticket. The whole event is organized by Nanjing Nantex International Exhibition Center and German Messe Consulting. The latter is owned as a joint venture of Messe Friedrichshafen, the publisher Beijing Alpinist Outdoor Media and Asia Outdoor Marketing, which is controlled by Knut Jaeger, who co-ordinates both shows and is in charge of their marketing.
