Assos of Switzerland, the well-known maker of bikewear from Lugano, has changed ownership. The founding Maier family has sold its shares to a pool of investors led by Phil Duff, the former chief executive of Black Diamond, the U.S. brand of outdoor and snow sports equipment. Duff will reportedly take on the role of Assos' chief executive. Roche Maier-Moussa, so far managing director and son of the brand's founder, will remain with the team of 70-odd people and will concentrate on design and product. The company was founded by Maier-Moussa's father, Tony, in 1976.
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