At long last, Brasher is preparing to move into the continental European market. The British outdoor footwear brand has long been a leading force in its own country, selling about 160,000 pairs last year. Then again, this leadership was confined to the U.K., since the design and materials used for Brasher boots were deemed unsuitable for other markets. Over the last years, however, the company has been working on the development of a more European range of light-weight outdoor footwear, including textile-based boots and trail running shoes. Since the full range is now on offer, Brasher is targeting strong distributors in Scandinavia and other North European countries. Although Brasher belongs to the Pentland group, it will strive to set up distribution deals independently from Berghaus, the larger outdoor brand owned by the same group, which has its own footwear range (more in our regular issue after the OutDoor show).
