The BCF (Boating Camping Fishing) chain, part of Super Retail Group, posted a 51 percent sales increase in the financial half-year ending Dec. 26, 2020. Sales on a same-store basis also increased by 51 percent. Meanwhile, online revenues rose by 113 percent. BCF is Australia’s largest retailer of fishing tackle. While commenting on the group’s results, the company pointed to the successful execution of its omniretail business strategy and the effectiveness of its supply chain and inventory management. BCF is one of the four core business divisions of Super Retail Group, which also include Supercheap Auto, Rebel, and Macpac. Headquartered in Brisbane, Super Retail Group sells auto, sport and outdoor leisure products through its network of over 670 retail stores and 12,000 team members across Australia, New Zealand and China.

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