All Bergamont articles
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News briefsMajority shareholder Youngone grants short-term loan to Scott Sports Group
The South Korean manufacturer of outdoor clothing and outdoor products Youngone Corporation is granting its Swiss bicycle and winter sports affiliate Scott Sports SA a temporary loan of 150 million Swiss francs (€160.6m). Following the purchase of a 20 percent stake in its long-term business partner Scott Sports Group, which ...
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News briefsScott and dVélos open the first Scott Reference Center in France
Scott Sports has partnered with French bike retailer dVélos to open the first Scott Reference Center in France. The new 310-sqm store is located in Épagny, in southeastern France. The store sells products from the Scott brand as well as other brands of the Scott Sports’ portfolio like Bergamont, Bold ...
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News briefsBergamont with new marketing manager
At IAA Mobility in Munich, Gregor Cerwinski welcomed trade show visitors in his new role as head of marketing at the booth of German bicycle manufacturer Bergamont. Succeeding Pamela Busch, he officially joined the German bicycle company on Sept. 1 and will be responsible for international marketing. In this role, ...
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ArticleAnalyis: The coronavirus cycling boom – how are brands keeping momentum going?
All over Europe cycling boomed during lockdowns as gyms and swimming pools were temporarily shuttered and group sports were banned. As winter moved into spring and then summer, and full quarantines were relaxed in some areas, people emerged from their homes and took to their bikes as a means of exercise or commuting, encouraged by World Health Organization advice to consider cycling instead of taking public transport for essential journeys.
