Bobbie Parisi is the new director of marketing for Horny Toad, an American outdoor and active lifestyle apparel company. She comes from Keen, where she helped develop brand positioning of HybridLife and contributed to its Stand campaign. Before that she worked with Nike and Dr. Martens. The company has also recently hired Brian Thompson to be its new global director of sales. He worked for 13 years with Cutter & Buck, the American golf apparel company acquired by the Swedish New Wave group a couple of years ago.