All Bollé articles
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ArticleBollé Brands Group with executive changes for e-com, CSR, marketing and sales
Bollé Brands Group has hired new staff for its marketing, business, e-commerce and corporate social responsibility departments to support the plan to strengthen both its digital and local presence, raise awareness of all the group’s brands - Bollé, Cébé, Spy+ and Serengeti - and strengthen its socially responsible investment policy. ...
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News briefsBollé launches new lens technology Volt +
French eyewear brand Bollé starts the summer with a new lens technology, accompanied by a broad-based market launch campaign. The lens technology called Volt + is developed using Artificial Intelligence (AI) in Bollé’s new design and technology innovation lab based in Lyon, France, together with Hue.Ai, a U.S. company that ...
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News briefsBollé commits to developing sustainable, eco-friendly products
Source: Bollé Eco React Mips After attracting attention last year with augmented reality for “trying on” the Phantom series on a smartphone and artificial intelligence in the Volt+ lens, Bollé Brands is now presenting its first eco-friendly sunglasses and helmets. The first two products to emerge from ...
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News briefs
Bollé launches augmented reality experience for contactless sales
This summer, Bollé launched an app that allows users to try out Bollé’s Phantom Glass technology directly on a smartphone, a first on the sports market. Now the company introduced a new augmented reality (AR) filter with the help of its partners QReal and M7 Innovations. Consumers can not only ...
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News briefs
Alpine skier Anna Veith retires from racing
Austrian Anna Veith, until recently sponsored by Head, Bollé and Komperdell among others, has announced her retirement from alpine ski racing. In her 10 years in the alpine ski World Cup, she won one Olympic gold medal, two Olympic silver medals, three world championship titles, 15 FIS World Cup victories ...
