CamelBak will join a promotion campaign of the Garmin-Slipstream cycle team at Tour de France. The so-called “Pick Up the Podium” promotion rewards spectators for picking up CamelBak’s bottles after the team’s riders hydrate and then drop them throughout the Tour. Spectators who pick up the dropped bottles along the Tour will find a sticker on each bottle which enables them to win prizes that are worth altogether €8,000, including CamelBak and Garmin products.
