All Climbing articles – Page 14
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News briefsLa Sportiva reinforces marketing team
La Sportiva has hired Vittorio Barrasso as brand & communication corporate manager and Andrea Ranalletti as trade marketing manager. They will both report to Giulia Delladio, La Sportiva’s corporate marketing director. Barrasso brings long-standing experience in the consumer goods industry. In his new role, he will oversee brand development, communication, ...
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News briefsSalewa-Vèrtic partnership opens for business
A first Mountain Shop Vèrtic has opened, according to Diffusion Sport. Located in Barcelona, the store is a collaboration between Vèrtic and Salewa Ibérica and follows the multi-brand model of the matter’s parent, Oberalp. Its 400sqm will be stocked with products from Oberalp (Salewa, Dynafit, Wild Country, Evolv, Pomoca and ...
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News briefsThe North Face's GM EMEA Van Leeuwen becomes GM Americas
Source: The North Face Jan Van Leeuwen After four years as general manager of The North Face EMEA, Jan Van Leeuwen has been promoted to the brand’s GM of the Americas. He follows Marissa Pardini, who has been filling the VP/GM role for the last two years ...
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News briefsExped brings new backpack category to market
This fall, Swiss company Exped is adding a new category to its collections. The new “Gear Bags” line consists of three backpack families, all designed with maximum versatility in mind. They combine aspects of backpacks and duffle bags to create luggage that works from climbing crags to the office or ...
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News briefsArc’teryx to double investment in climbing community marketing
Canadian brand Arc’teryx announced it will provide 5 million Canadian dollars (roughly €3.8 million) over the next five years to community leaders and organizations working to promote equal access to climbing, as well as to high-level climbers. The investment would double the company’s current financial commitment to the sport, which ...
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News briefsRegatta to open second dual-brand store
Regatta will be opening a dual-brand store in Logroño, Spain, on Oct. 7, thanks to a deal with owner of the local Ferrer Sports store, according to CMDsport. A first dual-brand store opened two years ago in Salamanca through a deal with the local owner of an Enforma Deportes store. ...
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News briefsTernua opens “Brand House”
Ternua Group has opened a 110-square-meter “Brand House” in Donostia-San Sebastián, Spain, to display to the public representative products from its various lines. In addition, says CEO Jokin Umerez, “we’d like it to be a place we can show with pride to collaborators, visitors and professional customers from elsewhere in ...
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News briefsArc’teryx opens largest ReBird repair center globally in Boulder
Canadian brand Arc’teryx has opened a new brand store in Boulder, Colorado, integrating a hybrid retail store and service center that includes in-store care and repair and after-sales product support. With three pillars of upcycling, resale, and care and repair, the service center offers circular services, including ...
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ArticleFelix Münnich becomes the new chief commercial officer at Mammut
Münnich comes from one of the top players in the sporting goods business to Mammut.
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News briefsTNF appoints new CMO and chief product and merchandising officer
VF brand The North Face has added two women to its management team. Sophie Bambuck is joining the company as chief marketing officer and Jennifer Ingraffea as chief product and merchandising officer. Bambuck brings in a 20-year background in global and integrated marketing strategy across several brands, including Everlane, Nike ...
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News briefs
The GORE-TEX brand kicks off new brand campaign, introducing new claim
The GORE-TEX brand is launching a new brand campaign under the motto “Our work is never done” this fall, celebrating the 40-year anniversary of its textile Gore-Tex membrane technologies and promising an innovation-loaded future for its apparel and footwear product categories. For the kick-off video that is online on digital ...
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ArticleChouinard family transfers Patagonia ownership to channel dividends to environmental protection
Source: Campbell Brewer Yvon Chouinard Nearly 50 years after founding Patagonia, Yvon Chouinard and his family (together with his children Claire and Fletcher) have decided to give away their company to ensure all proceeds will be used to fight climate change. The Chouinard family has transferred all ...
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News briefsCyberattack hits The North Face, affecting almost 200,000 customer accounts
As reported by Infosecurity, Techradar, Cybernews and other media outlets, The North Face (TNF) was hit by a large-scale cyberattack that affected the data of 194,905 of the brand’s online customers. Email addresses, passwords and personal information stored in user accounts were hacked. According to a data breach notification obtained ...
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News briefsNewell Brands drops FY22 outlook
Newell Brands has revised its full-year revenue, operating margin and cash flow forecasts due to “a more challenging than anticipated operating and consumer backdrop.” The Atlanta-based company and parent to eight brands in its outdoor & recreation segment, including CampingGaz, Coleman, Marmot and Ex-Officio, has reduced its FY22 revenue outlook ...
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News briefsStefan Glowacz among new additions to Deuter Alpine Family
The “Alpine Family” of the German backpack and sleeping bag specialist Deuter already consists of many experienced climbers and mountain athletes such as Gerlinde Kaltenbrunner, Fabian Buhl, Melissa Le Nevé or Patxi Usobiaga, who also support the brand with their expertise in product development. Now the Alpine Family is growing ...
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ArticleThe next generation strengthens Edelrid's management
Source: Edelrid Vitus Wuhrer Since Aug. 1, 2022, Vitus Wuhrer has reinforced the management of Edelrid GmbH & Co.KG, the German company specializing in the manufacture of PPE (personal protective equipment) items for alpinism and mountaineering as well as professional applications, and part of the Vaude Group. ...
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News briefsNew sales manager and other staff changes at Oberalp in Germany, Austria and Switzerland
Source: Oberalp Group Irina Andorfer The Bolzano, South Tyrol-based Oberalp Group has appointed Irina Andorfer as senior sales manager for Germany, Austria and Switzerland (DACH), effective Sep. 1. In her role, she reports to Oberalp Group wholesale director Alberto Ferrin. Andorfer has been with the group in ...
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News briefsMammut transfers Alpine School to long-standing partner
Mammut Sports Group is handing over its Mammut Alpine School, founded by the brand in 2008, to its long-time partner Zermatters, which will integrate the school into its own organization. From September 2022, Zermatters will take over the day-to-day operations for the upcoming winter season, while the Alpine School will ...
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News briefsNordic Outdoor opens flagship in London’s Covent Garden
The British outdoor retailer with “Swedish roots,” Nordic Outdoor, announced on its website that it has opened a new store in the heart of London’s Covent Garden. Nordic Outdoor London spans 130 square meters and brings Scandinavian outdoor apparel and gear to the heart of the outdoor retail market in ...
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News briefsBerghaus refreshes and expands free repair services at headquarters
British brand Berghaus has revived its in-house “Repairhaus” repair center, placed at the company headquarters and originally established 56 years ago. The repair shop’s trained staff will give any damaged Berghaus clothing, shoes, backpacks or accessories (no matter how old or weathered they are) a second life, if possible. Pieces ...
