Icebreaker’s Josh Vaughan: “We can take market share from the synthetic base”
Icebreaker’s General Manager EMEA talks about how he wants to increase the share of natural fibers, how Icebreaker needs to be positioned, and which decision in the past was a mistake.
Icebreaker’s GM EMEA talks about how he wants to increase the share of natural fibers, how Icebreaker needs to be positioned, and which decision in the past was a mistake.
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