Adidas Terrex’s Carla Murphy: “A key priority is to create access”
Read more about how the SVP/Global General Manager sees Adidas Terrex’s place in the Outdoor industry and where it could be in the future
After spending seven years with Nikita, Amer Sports and Icebreaker, Murphy joined Adidas in 2020 and has a clear vision of Adidas Terrex’s place in the Outdoor industry and where it will stand in the future. In our interview, we talk about the brand’s sustainable business and athlete partnerships, Adidas Terrex’s place within the Adidas brand, and how the technical apparel and footwear specialists plan to connect more people with nature. To read the full interview, subscribe to the Outdoor Industry Compass.
Sign-in if you already subscribe to The Outdoor industry Compass.
Subscribe today
Get access to what the top decision makers are reading in the outdoor industry.
- Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
- Essential weekly E-mail Briefings with the latest analysis and most important industry developments
- Find inspiration to drive your business forward with our case studies and best practices on business opportunities
- Guest chronicles, C-Suite interviews, insights from industry experts and leaders that are shaping the future of the industry
- Organisation-wide access across offices, people and devices