As 180s prepares to relaunch the brand, the apparel and accessories provider has also named Lester Lee to be its new chief executive. He has more than two decades of management experience with companies such as Philips, Pacific Bell Wireless, Rayovac and Remington. As the company focuses more on athletes, it is preparing to launch its new QuantumCool line at the Outdoor Retailer Summer Market in August. QuantumCool products are designed for activities in hot and humid weather, with a cooling effect heightened at the pulse points. The products, which are said to reduce body temperature by as much as 3 percent, include compression arm and calf sleeves and headbands. 180s has also named Amy Tankersley to be its new head of product development. She has more than 15 years' experience with brands including Reebok and Under Armour. The company hopes to double its design/development department by 2012.

Topics